Consumer Behavior, Fishing, Online Marketing, Retailers
07.29.2020
How Simms is helping their dealers reel in online shoppers.
About
A little bit about us...
Locally was founded in 2014 in anticipation of changes in consumer behavior. We saw that shoppers were increasingly turning to internet-connected devices for decision making and that increasingly nearby stores, the brands they carry, and their on-hand inventory were invisible to shoppers. So we built a solution.
Today, we help thousands of stores present their selection to nearby shoppers using ecommerce tactics and we provide users with novel last-mile fulfillment options like in-store pickup and same-day delivery.
Meet the Locally Team
Our team was built from stakeholders; retailers, web developers, marketing experts, industry veterans, and local shopping advocates.
Founder / President
Mike Massey
Mike is a third-generation specialty retailer and owner of Massey's Outfitters in New Orleans. He pioneered both e-commerce and marketplace sales before realizing that shopper behavior was changing and brick and mortar needed a paradigm shift to keep up. At Locally, Mike is the head of strategy, operations, and partnerships.
New Orleans, LA
Founder / Lead Developer
Ben Hirsch
Ben is a seasoned full-stack web developer. He is also an active participant and manager of open source code projects. At Locally, Ben manages the dev team, site development, system architecture and integrations.
Ellicott City, MD
Founder
Blake Haney
Blake has fifteen years of experience as designer, creative director, and entrepreneur. He is also the creator of a local lifestyle brand in New Orleans.
New Orleans, LA
Advisor / Board Member
Chris Weil
Chris is the CEO of Momentum Worldwide. In 2007, he introduced the concept of “Phygital” — describing the inseparable experiences between the physical and the digital world. His depth of knowledge in that space guides Locally's mission.
New York, NY
Advisor / Board Member
Robert Farinholt
A long-time private equity investor, Robert has been a board member and guiding voice for Locally's vision ever since its inception.
Greenwich, CT
Strategist / Board Member
Billy McKee
Billy is an experienced technology entrepreneur, senior executive, consultant and angel investor. His role at Locally is guiding the team through all phases of client and technology growth.
San Diego, CA
VP Business Development
Teddy Schiavoni
Teddy's work in the snow sports industry includes retailer, sales rep, product development and marketing. His deep connections around the globe allow him to present Locally as a solution to enhancing brand/retailer relationships.
Boston, MA
Email Teddy
VP Client Success
Mark Strella
Mark met Locally's founders while running a business alliance in New Orleans and became one of the first members of the team. At Locally, he leads all things client-facing.
Brooklyn, NY
Email Mark
Senior Developer
Tim Habersack
Tim is a long-time web developer and the creator of Nickelpinch, an open-source finance app. At Locally, he works on new features and functionality, infrastructure, integrations and memes
Sacramento, CA
Developer
David Pitzel
David is a long time full stack web developer and avid board game enthusiast.
Portland, OR
Senior Client Success Manager
Tammy Mercure
Tammy is a photographer and visual content producer. With a 16 year career in academia as a background, she has experience with digital technology and people. At Locally, Tammy manages everything content-related for clients.
New Orleans, LA
Email Tammy
POS Integration & Retailer Success Manager
Johanna Rotondo-McCord
Johanna spent a number of years in the publishing industry, where she managed accounts and promoted books. At Locally, Johanna works with POS systems and retailers retailers and provides support at every step of the onboarding process.
New Orleans, LA
Email Johanna
Retailer Activation Manager
Tom Whelan
A recent Loyola New Orleans graduate, Tom's love for the outdoors and economics drew him to Locally where he analyzed the impact of inventory sharing on consumer click behavior across the platform. He now manages retailer recruitment and activation.
New Orleans
Email Tom
Account Executive - Business Development
Barry Schrimsher
Barry brings over 30 years of consumer products, technology, and deep industry experience to Locally. An original founder of Mountain Hardwear, he's also worked with Columbia, Icebreaker, and Crocs.
Portland, OR
Account Manager - Business Development
Peter Maranto
Peter is a former specialty retail manager and was also a brand sales representative. Most recently, he managed the international wholesale channel for an outdoor accessory brand. His deep understanding of the relationship between brands and retailers gives confidence to our Locally accounts.
Boston, MA
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Account Manager - Business Development
Kelly Nelson
Kelly has over 20 years of experience in the baby industry having worked for her family's 3rd generation baby store, blogged for an industry publication, and served on industry committees. At Locally, Kelly uses her experience to help baby and children's products manufacturers and retailers leverage the web to promote in-store traffic.
Atlanta, GA
Content Specialist
Steven Bellotti
One of Locally’s newest team members, Steven is a retail veteran and brings expertise in a variety of business and technology applications. He is excited to put his passion for data to use optimizing Locally’s systems on behalf of our brands and retailers.
Brooklyn, NY
Client Success Manager
Samia Dockery
Samia has 15 years of customer success experience, ranging from support to project management and implementation. At Locally, Samia engages with clients to ensure both a successful onboarding experience as well as continuous support and advocacy.
Indianapolis, IN
Email Samia
Administrative Assistant - Business Development
Leah Schiavoni
Leah came to the snow sports industry after ten years managing a private investment firm. Her experience in operating specialty retail stores, attention to detail and analytics background are valuable assets to team Locally and our clients.
Boston, MA
Strategist/Advocate
Brad Tollefson
Brad was a Director of Planning at Backcountry.com and also served as the chair of the OIA B2B working group. He designs and maintains key information systems for Locally that support brands, shops, and ecommerce merchants.
Moab, UT
